Marketing / Merchandising
This award recognizes a marketing or merchandising professional who made significant contributions that drove store brand sales and profit growth while engaging consumers.
Key competencies could include:
Brand Strategy: Developing a clear and compelling brand strategy for store brands, including positioning, differentiation, and target market identification.
Market Research and Consumer Insights: Conducting thorough market research to understand consumer needs, preferences, and purchasing behavior, and utilizing consumer insights to inform marketing and merchandising strategies.
Product Packaging and Design: Creating visually appealing and engaging product packaging and design that communicates the brand's value proposition, quality, and uniqueness to consumers.
Integrated Marketing Communications: Developing integrated marketing campaigns that leverage various channels, including digital, print, social media, and in-store displays, to effectively reach and engage target consumers.
Retail Merchandising: Implementing effective merchandising strategies to optimize product placement, product assortment, pricing, and promotions, considering consumer behavior and category dynamics.
Digital Marketing and E-commerce: Leveraging digital platforms, such as websites, mobile apps, and social media, to enhance brand visibility, engage with consumers, and drive online sales of store brand products.
Collaboration and Partnership: Collaborating with internal teams, retail partners, and external agencies to develop and execute effective marketing and merchandising strategies, leveraging collective expertise and resources.